But even at its most tedious, "Donda" is never predictable. It's sometimes interminable, sometimes irritating, sometimes moving, sometimes beautiful. "Donda" is a messy and indulgent splurge of an album. Though There Are Flashes Of Brilliance Throughout The Album
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West understands how to deploy electronic minimalism, how to make mood music. If you put on "Donda" while you're reading or cooking or cleaning your house, you might sometimes forget that you're hearing a Kanye West album. The album is also way, way too long, and it often blurs into the background, transforming into spartan and architectural background music. Ven if "Donda" recalls some of the out-there textures of "808s & Heartbreak," it's no "808s." "Donda" doesn't have that sharpness of focus, that bleak melodic force. There are plenty of seeds of what could be good ideas here, and some legit great tracks, but had he taken a little more time to edit things, this could have been a classic - focussed, poignant and powerful. There is no artist in the world capable of making a flawless record that spans nearly two hours - Kanye included.
After topping the Billboard 200 chart a month ago with his fifth studio album, “My Beautiful Dark Twisted Fantasy,” which sold 496,000 copies its first week, according to Nielsen Soundscan, Kanye West has nothing short of disappeared selling 67,000 this past week.įollowing his “Today” show meltdown a few weeks ago, the rapper/producer made the decision to cancel all further interviews to promote the album."Donda" Is Way Too Long And In A Dire Need Of An EditĪt one hour and 44 minutes, "Donda" is incredibly - and unnecessarily - long. One of his only public appearances since then was a performance at the Macy’s Thanksgiving Day Parade where he was roundly booed. And now, after posting up to eight tweets a day on Twitter this past summer, Kanye West hasn’t made as much as a peep on a social networking site since Dec. 18.Īs a result, four weeks after his album was released, “My Beautiful Dark Twisted Fantasy” was the only non-second-week release in the top 20 to show a sales decline this week. All but 43 of the albums on the Billboard 200 chart saw an increase in sales thanks to consumers stocking up on Christmas gifts. 23.Ĭonsidering the album topped nearly every “Album of the Year” list, including Billboard’s, the recent numbers beg the question, what caused the sudden decline? Is it the lack of physical promotion and Twittering? Did the “Today” show debacle hurt his sales? Or was it the fact that Kanye himself released almost half of the songs off the album as leaks before the actual release that caused the disinterest? Of the seven, four are Christmas albums, which usually drop in sales around this time two are albums in their second week on the chart, so it’s natural to see a sophomore frame decrease and one is, you guessed it, Kanye West’s “My Beautiful Dark Twisted Fantasy,” which moved down to No.Īnd in the top 50 only seven sets posted a decline, including West’s. “I don’t think it has much to do with him leaking half the album before it hit stores,” says Carl Chery, Executive Music Editor for BET Digital. “If that was the case, I think his first week numbers would have been lower. The Matt Lauer and ‘Taylor didn’t defend me’ rant didn’t help. Welcome back!’ But shortly after that rant, he got booed at the Macys parade.”Įbro Darden, PD for New York radio station Hot 97, says that while “most albums naturally decline after the first week…we all can assume” this is occurring on such a huge scale for “Beautiful” because West isn’t doing much promotions lately. The leaking of the music leading up to the album’s release, Darden says, “is another good assumption” as to why his album sales are flagging. “It seems people invest their time in art based on their affinity to the person creating it, so maybe there was some overwhelming distaste for Kanye’s persona that resulted in people not investing in his art,” Darden says.
If you look at other artists who are doing well now, they’re still in promo mode.
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